PublishedMcgraw-Hill Book Co, November 2011 |
ISBN9780071772464 |
FormatHardcover, 256 pages |
Dimensions23.8cm × 16.2cm × 2.1cm |
A superior pricing model marketers and P&L managers can use to increase both revenue and customer satisfaction. Traditional list pricing fails when faced with changes in competition, customer wealth, point-of-sale nuances, and geography; the more flexible alternative of contextual pricing enables companies to change the terms of the deal to create more revenue.
Volatile markets, advanced technologies, and the understanding that value is subjective have made pricing a hot topic, leading many industry leaders to revisit their current models.
