PublishedMcgraw-Hill Book Co, December 2005 |
ISBN9780074715611 |
FormatSoftcover, 456 pages |
Dimensions25cm × 20cm × 2.4cm |
This brand new edition reflects the substantial changes that have occurred in personal selling. It focuses on the two fundamentals of personal selling, consultation and persuasion, together with detailed coverage of customer relationship management strategies for practical success in the field.