Cover art for Brutal Simplicity of Thought
Published
Ebury Press, November 2011
ISBN
9780091943318
Format
Hardcover, 112 pages
Dimensions
24.7cm × 17.8cm × 1.5cm

Brutal Simplicity of Thought How it Changed the World by &

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Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music.

Thought-provoking and incisive, "Brutal Simplicity of Thought" is the distillation, in words and pictures, of the Saatchi method of creativity. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

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