Cover art for Profiting from the Data Economy
Published
Ptg Software, October 2014
ISBN
9780133819779
Format
Softcover, 288 pages
Dimensions
23.8cm × 16.3cm × 2.4cm

Profiting from the Data Economy Understanding the Roles of Consumers, Innovators and Regulators in a Data-Driven World by

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Today, the insights available through "big data" are potentially limitless - ranging from improved product recommendations and more well-targeted promotions to more efficient public agencies. In Profiting From the Data Economy, cutting-edge academic researcher, David Schweidel, considersthe role that individual consumers, innovators and government will play in shaping tomorrow's data economy.

For each group, the author identifies both what can be gained and what is at stake. Writing for decision-makers, strategists, and stakeholders of all kinds, he reveals how today's data explosion will affect consumers' relationships with businesses, and the roles government may play in the process. The book puts you in the shoes of individuals generating data, innovators seeking to capitalize on it, and regulators seeking to protect consumers - and shows how all these roles will be increasingly interconnected in the future.

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