Cover art for How Brands Grow Part 2 Revised Edition Including Emerging Markets Services Durables B2B and Luxury Brands
Published
Oxford University Press, September 2021
ISBN
9780190330026
Format
Hardcover, 256 pages
Dimensions
23.5cm × 16.2cm × 1.8cm

How Brands Grow Part 2 Revised Edition Including Emerging Markets Services Durables B2B and Luxury Brands 2nd edition by &

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This book will change the way you think about marketing forever.Following the success of international bestseller How Brands Grow: What Marketers Don't Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.

This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

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