PublishedAddison-Wesley, July 2013 |
ISBN9780321917614 |
FormatSoftcover, 208 pages |
Dimensions22.5cm × 15.6cm × 1cm |
The Must-Have Promotion Guide for Every App and Hardware Developer! Developing your product took lots of hard work over months, nights, and weekends filled with blood, sweat, and tears. Don't abandon it now. Shower your app with the quality promotion it deserves!
Erica Sadun and Steve Sande help you earn strong app reviews that can transform sales from lackluster to blockbuster. As leading tech bloggers, they know exactly what reviewers are looking for. Now, they deliver simple step-by-step advice to position your product, build key relationships, and sell your story. Packed with real case studies from their overflowing inboxes, they reveal where developers can go wrong and when they've gotten it right. Great tech promotion doesn't need to cost a lot. You can do it yourself, even if you've never marketed anything before. It just takes a little time, thought, and the skills you learn in this book.
Peek behind the curtain to learn how web review sites really work
Get your product into shape and ready for your marketing push
Craft great pitches that sell your excitement and explain your product's key features and appeal
Lead reviewers "by the hand" with simple, succinct language
Avoid common mistakes that kill your chances for a review
Create the essential PR support material your product needs
Respond productively to both good and negative coverage
Keep bloggers in the loop about what you'll be doing next Includes exclusive worksheets and checklists for:
Profiling potential customers
Evaluating competitors
Estimating market size
Writing and checking your pitch
Tracking and targeting bloggers
