PublishedPiatkus Books, June 2020 |
ISBN9780349420332 |
FormatSoftcover, 272 pages |
Dimensions23.2cm × 15.2cm × 2.4cm |
A fast-paced, gripping insider account of the global race to be the first company to put a lab-produced meat product on the market, and to enact the biggest upheaval to the food business in decades
The animal agriculture business is a billion-dollar industry, but with relentless population growth, increasing pressure on natural resources and the disturbing environmental impact of large-scale agricultural operations, the whole world seems to be sleepwalking into a food crisis. This is the story of a group of seven vegans quietly working to solve one the most pressing issues we face today, creating the biggest upheaval to the food business in decades along the way.
In BILLION DOLLAR BURGER, Chase Purdy explores the companies at the cutting edge of the nascent food technology sector. He tells the inside account of JUST Inc. (formerly Hampton Creek) - the first and only food startup ever to hit unicorn status - and its lightning rod CEO Josh Tetrick as they race to create a viable synthetic meat product, bring it to market ahead of the competition and upend the monolith of animal agriculture.
From the lobbyist working behind the scenes to fix regulations in advance to allow for distribution of lab-created products, to the fundraisers working with some of the biggest investment banks and wealthiest individuals in the world, BILLION DOLLAR BURGER will take readers on a truly global journey from Silicon Valley to China, by way of Israel and the UK.
