Cover art for Wally Olins: The Brand Handbook
Published
Thames & Hudson, June 2008
ISBN
9780500514085
Format
Hardcover, 112 pages
Dimensions
22cm × 16.8cm

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Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world.

It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.

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