Cover art for Creative Strategies
Published
Thames & Hudson, October 2010
ISBN
9780500515402
Format
Hardcover, 312 pages
Dimensions
26.7cm × 23.3cm × 3.3cm

Creative Strategies Idea Management for Marketing, Advertising, Media and Design by

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An invaluable sourcebook for all designers and advertising creatives, this book showcases 230 amazing ad campaigns from all over the world. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients.

He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and kick-start the imagination. From client briefs to office spaces, this book explores the strategies that can turn an agency into a creative powerhouse.

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