Cover art for Financial Management for Business
Published
Cambridge University Press, October 2010
ISBN
9780521762908
Format
Hardcover, 230 pages
Dimensions
24.6cm × 18.9cm × 1.5cm

Financial Management for Business Cracking the Hidden Code by

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Set against the gripping story of Luca Pacioli's discovery of the 'Hidden Code' of bookkeeping that transformed medieval business and remains at the heart of every modern enterprise, this book presents an innovative step-by-step model that will transform your understanding of financial management.

Key concepts such as profit and loss, cash flow and balance sheets are brought to life with Internet-based simulations that show how cash actually flows around the business. The book also helps to explain how decisions such as pricing and advertising affect the bottom line and why financial disasters happen, such as the 2008 international banking crisis.

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