PublishedSphere, October 2017 |
ISBN9780751568974 |
FormatSoftcover, 304 pages |
Dimensions23cm × 15.3cm × 2.3cm |
Over the years, the companies have deployed an arsenal of schemes in an attempt to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, ripping off characters or launching price wars. Sometimes the feud has been vicious, at other times, more cordial. But it has never completely disappeared, and it simmers on a low boil to this day.
This is the story of the greatest corporate rivalry never told. Other books have revealed elements of the Marvel-DC battle, but this will be the first one to put it all together into a single, juicy narrative. It will also serve as an alternate history of the superhero, told through the lens of these two publishers.
“Allan’s interests include art, music, comics, cartooning and film. He’s currently reading mainly fantasy and music biographies.”
In 1961 Martin Goodman, the publisher of the small and struggling Marvel, decided to take on DC with their winning trio of Superman, Batman and Wonder Woman. Since then the slugfest has been on. You were either Marvel or DC; the underdog or the conservative; Marvel thought DC drawings were boring, DC thought Marvel’s were brutish and ugly, and many other perceived differences in spite of the fact that the writers and artists (with the exception of Stan Lee) have at some point worked for both companies.
The rivalry continues to the present even though Marvel is now owed by Disney and DC is owned by Warner Bros, and now we’re talking about movies and TV series.
