PublishedVirgin Books, December 2010 |
ISBN9780753522431 |
FormatSoftcover, 432 pages |
Dimensions19.8cm × 12.6cm × 2.6cm |
Googled is candid and authoritative based on extensive research including in-house at Google HQ and doesn t flinch from outlining the negatives related to the Google worldview, as well as charting the extraordinary vision and business acumen that brought us the phenomenon of the uber search engine. nd crucially, it s not just a history or reportage- it s forward-looking.
This book is ahead of the curve, unlike any Google books that have gone before which tend to have been near-histories, somewhat starstruck, now out of date, or don t look at the full synthesis of business and technology. ith unprecedented access to Google s founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined. It s already being hailed as the definitive work on Google. n one level Auletta uses Google as a stand-in for the digital revolution as a whole and goes inside Google s closed-door meetings, introducing Google s notoriously private founders, Larry Page and Sergey Brin, as well as those who work with and against them. Apart from the fullest account ever told of Google s rise,
