Cover art for Strategy and the Fat Smoker
Published
Spangle Press, January 2008
ISBN
9780979845710
Format
Softcover
Dimensions
15.5cm × 23cm × 2.4cm

Strategy and the Fat Smoker Doing What's Obvious But Not Easy by

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We often (or even usually) know what we should be doing in both our personal and professional life. We also know why we should be doing it and (often) how to do it. Real strategy lies not in figuring out what to do, but in devising ways to ensure that, compared to others, we actually do more of what everybody knows they should do.

In 18 chapters, Maister explores the fat smoker syndrome and how individuals, managers, and organisations can overcome the temptations of the short-term and actually do what they already know is good for them.

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