Well Said: How to be Heard in Business and Generate Real Influence is a book for anyone wanting to get their own messages across in the most effective way possible, no matter the platform.
Whether you are fronting a start-up, striving as a corporate leader, seeking to grow your brand or fuelling a not-for-profit group, this is a practical guide that shares the proven steps to be heard successfully.
With 25 original interviews with game changers from different sectors, and nine 'Action Lists', you too will easily master the tools and techniques essential to clarify and amplify your ideas, both in the workplace and beyond.
This book covers:
Why speaking is the key to influencing others into action
How to craft your story
Knowing your key audience
Identifying your message
Tips to delivering pitches, speeches, TEDx talks, webinars and more
Choosing the right forum
Deciding the best ways to get your message heard
Using traditional and social media to generate credibility and brand power
Curating your content for real cut-through
