PublishedMichael Hanrahan Publishing Se, August 2016 |
ISBN9780994630360 |
FormatSoftcover, 240 pages |
Dimensions14.7cm × 21cm |
"There is no doubt at all that Justine Coombe really is one of the best thinkers and strategists when it comes to marketing automation. What she promises she delivers and she holds nothing back. I love her advice and always listen to what Justine has to say." - Andrew Griffiths, Australia's #1 Small Business and Entrepreneurial Author.
Packed with invaluable marketing insights, best practice strategies and over 110 diagrams, Conversion will show you how to create these optimized automated marketing programs.
Prospect welcome
Prospect onboarding
Prospect lead nurture
Prospect newsletter
Promotional/sale
Price drop
Abandoned search/browser
Abandoned shopping cart
Progressive profiling
Reminders
Alerts
Wish lists/drop a hint
Saves baskets
Back in stock
Justine Coombe is acknowledged as a modern day marketing automation and email marketing expert. She is the founder and CEO of Ignite Digital, a digital marketing agency that provides optimised strategy, marketing automation programs, software and education. Indefatigable in her passion to empower marketers, CMO's, business owners and entrepreneurs, Justine launched the THINK BIG masterclass series providing educative books coupled with online self-paced masterclass courses, private focus groups and private coaching programs.
