Cover art for Scenario Planning
Published
Wiley & Sons, April 2012
ISBN
9781118170151
Format
Softcover, 204 pages
Dimensions
25.2cm × 17.9cm × 1.3cm

Scenario Planning A Field Guide to the Future by

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Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness.

It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. This book will help you outline (and help you prepare for) any trends that could play out in the future that could change the political, social and economic landscapes and significantly impact your business.

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