PublishedWiley, October 2011 |
ISBN9781118314043 |
FormatSoftcover, 272 pages |
Dimensions23.4cm × 22.9cm × 1.7cm |
Transform your marketing efforts through the power of visual
content
In today's fast-paced environment, you must communicate your
message in a concise and engaging way that sets it apart from the
noise. Visual content?such as infographics and data
visualization?can accomplish this. With DIY functionality,
Infographics: The Power of Visual Storytelling will teach
you how to find stories in your data, and how to visually
communicate and share them with your audience for maximum
impact.
Infographics will show you the vast potential to using
the communication medium as a marketing tool by creating
informative and shareable infographic content.
Learn how to explain an object, idea, or process using strong
illustration that captures interest and provides instant
clarity
Discover how to unlock interesting stories (in previously
buried or boring data) and turn them into visual communications
that will help build brands and increase sales
Use the power of visual content to communicate with and engage
your audience, capture attention, and expand your market.
