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Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to ...
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller ...
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We all try to influence others in our ...
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Part design experiment, part critical theory, part how-to manual, What Is Post-Branding? offers a creative counter to branding's neoliberal orthodoxy
Brands aren't just ...
Customer Romance is a practical, easy to read guide to building your brand and your bottom line by applying the lessons of love to the ...
Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one ...