PublishedSt Martin's Press, July 2020 |
ISBN9781250238016 |
FormatSoftcover, 496 pages |
Dimensions21cm × 13.9cm |
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention - and sell more products.
Among the tips revealed:
8 headlines that work - and how to use them
The 5-step "Motivating Sequence" for generating more sales and profits
10 tips for boosting landing page conversion rates
15 techniques to ensure your emails get high open and click-through rates
How to create powerful "lead magnets" that double response rates
The "4 S" formula for making your copy clear, concise, and compelling
