PublishedMcgraw-Hill Book Co, April 2024 |
ISBN9781265543624 |
FormatHardcover, 224 pages |
How to leverage podcast guesting to elevate yourself as a thought leader, generate more revenue, and promote your business-all for little to no cost
The explosion of social media, AI-enabled online advertising, and the overall cacophony of the internet has made it harder than ever to connect a message with an audience. One of the most powerful emerging tools for cutting through that noise is being a guest on podcasts, or "podcast guesting."
Michelle Glogovac, aka The Podcast Matchmaker (TM), knows the impact podcast guesting has on business and brand growth. She helps entrepreneurs, nonprofit leaders, activists, experts, and authors promote themselves, their businesses, organizations, stories, and expertise via podcast interviews. In How to Get on Podcasts, she teaches you how to:
Create unique speaking topics without being generic
Define your ideal audience
Design branded media kits
Establish your expertise and knowledge
Share yourself freely without resorting to sales tactics
Tell compelling stories
Repurpose your interviews into evergreen marketing content
Turn every interview into a valuable business opportunity
There are more than two-million podcasts, out of which 500,000 host expert guests-a huge opportunity for leveraging a free and robust marketing tool-if you have the know-how.
With How to Get on Podcasts, you have everything you need to increase business, boost your career and brand, and elevate your thought leadership potential.
