Cover art for Hooked Why Cute Sells...and Other Marketing Magic That We Just Can't Resist
Published
Pearson Education, May 2016
ISBN
9781292074429
Format
Softcover, 208 pages
Dimensions
23.5cm × 15.5cm × 1.3cm

Hooked Why Cute Sells...and Other Marketing Magic That We Just Can't Resist by

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In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You'll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

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