Cover art for Fundamentals of Strategy
Published
Pearson Education, November 2020
ISBN
9781292351377
Format
Softcover, 232 pages
Dimensions
24.4cm × 18.8cm × 1cm

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Understand and apply the essential concepts and techniques of strategy

Fundamentals of Strategy, 5th Edition, by Whittington, Regner, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy.

This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is complemented by a wide range of illustrations followed by an end-of-chapter case study to consolidate understanding of how the theories apply to real-world scenarios. This book will particularly suit students on short strategy courses and courses focused on strategy analysis.

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