Cover art for Developing a Business Case
Published
Harvard Business Review Press, November 2010
ISBN
9781422129760
Format
Softcover, 128 pages
Dimensions
17.7cm × 12.7cm

Developing a Business Case by

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How do you decide the best course of action for your company to take advantage of new opportunities? You must develop a business case to explore multiple alternatives before making a recommendation to support a particular option. This book shows you how to use a business case to define an opportunity, identify and analyze alternatives, and present your final recommendation to key stakeholders. You'll learn to

  • Clearly define the opportunity you'll want to address in your business case

  • Identify and analyze a range of alternatives

  • Recommend one option and assess its risks

  • Create a high-level implementation plan for your proposed alternative

  • Communicate your case to key stakeholders

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