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A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations-and your career-forward
In Everyday Business Storytelling: Create, Simplify, and Adapt A ...
The best customer for any business is a content customer. The happy customer returns again and again, brings his friends and relatives, and their loyalty ...
Build products that create habits - and get your customers hooked
Why do some products capture our attention while others flop? How do technologies hook us ...
"Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in ...
This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;Small BusinessEntrepreneurshipMarketingStrategyBrandingCustomer ExperienceMake it easy for customers to choose ...
Why do buyers make the decisions they do, and how can marketers influence these decisions? Now in its second edition, Buyer Behaviour: Implications for Marketing ...