Cover art for Never Use Futura
Published
Princeton Architectural Press, September 2017
ISBN
9781616895723
Format
Hardcover, 208 pages
Dimensions
20.2cm × 14cm × 2cm

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Never Use Futura reintroduces the typeface's full story, from its early use as an avant-garde innovation to its rise as a global icon of the twentieth-century and beyond, offering a cultural critique of Futura's myriad uses within design, arts, film, politics, branding/advertising, and more that make it a universal language while simultaneously confirming its unique typographic voice.

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