Cover art for Social Animal
Published
Faber Short Books, February 2012
ISBN
9781780720371
Format
Softcover

Social Animal A Story of How Success Happens 2nd revised edition 2nd edition

Not in stock
Fast $7.95 flat-rate shipping!
Only pay $7.95 per order within Australia, including end-to-end parcel tracking.
100% encrypted and secure
We adhere to industry best practice and never store credit card details.
Talk to real people
Contact us seven days a week – our staff are here to help.

This is a book about success and how it happens, told through the fictionalised story of a couple, Harold and Erica, representative of you and me. Brooks follows their story from birth to old age and explores everything that influences human development in the 21st century - why our interest and passions develop, how we decide whom to marry, why emotion trumps IQ, and how the vast power of the unconscious, where most of the mind's work takes place, plays such a fundamental role in the choices we make.

Through this fable of modern life, Brooks shows us that the current thinking on how to improve society - from education to equality to creating a functional workplace - is all too often based on a false view of human nature.

Related books