Cover art for New World, Inc.
Published
Atlantic Books, July 2018
ISBN
9781786495471
Format
Hardcover, 432 pages
Dimensions
24cm × 16.5cm × 4cm

New World, Inc. How England's Merchants Founded America andLaunched the British Empire

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In the mid-sixteenth century, England was a small and relatively insignificant kingdom on the periphery of Europe, and it had begun to face a daunting array of social, commercial and political problems. Struggling with a single export - woollen cloth - a group of merchants formed arguably the world's first joint-stock company and set out to seek new markets and trading partners.

It was a venture that relied on the very latest scientific innovations and required an extraordinary appetite for risk.

At first they headed east, and dreamed of Cathay, with its silks and exotic luxuries. Eventually, they turned west, and so began a new chapter in history. Based on archival research and a bold interpretation of the historical record, New World, Inc. draws a portrait of life in London, on the Atlantic and across the New World, and reveals how profit-hungry business people transformed England into a world power.

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