Cover art for Drive
Published
Canongate, April 2011
ISBN
9781847677693
Format
Softcover, 288 pages
Dimensions
19.8cm × 12.9cm × 1.6cm

Drive The Surprising Truth About What Motivates Us

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We've been conditioned to think that the best way to motivate ourselves and others is through external rewards like money or fame, or by the fear of punishment - the carrot-and-stick approach. Daniel Pink believes that this is a mistake. The key to high performance and satisfaction is intrinsic, internal motivation: the desire to follow your own interests and understand the benefits in them for you.

In this book he lays out the hard science for these insight and provides concrete examples of how intrinsic motivation works on the job, at home and in ourselves.

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