Cover art for Inside Apple
Published
John Murray, February 2012
ISBN
9781848547223
Format
Softcover, 240 pages
Dimensions
23.3cm × 15.6cm × 1.9cm

Inside Apple The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand by

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Reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs to transform Apple into the world's largest company by 2011, inspiring a cult-like following for its unusually small collection of products. Lashinsky provides readers with penetrating insights on leadership and innovation, introducing Apple business concepts like the "DRI" (Directly Responsible Individual), Apple University and the Top 100 (an annual event where each year's 100 most influential employees, chosen by Jobs, were surreptitiously transported to a secret retreat).

The lessons about Jobs, leadership, product design and marketing are universal. This book will inspire you to put some Apple magic in your own company, career or creative endeavour!

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