We are the safest and healthiest human beings who ever lived, and yet irrational fear is growing, with deadly consequences. In part, this irrationality is caused by those - politicians, activists, and the media - who promote fear for their own gain. Culture also matters.
But a more fundamental cause is human psychology. Working with risk science pioneer Paul Slovic, author Dan Gardner sets out to explain in a compulsively readable fashion just what that statement above means as to how we make decisions and run our lives.
