Traumatised by a brutal assault on her eleventh birthday, Annette retreats into herself. Many years pass before she seeks help: a friend recommends a personal development organisation. Before she knows it, she has fallen into the hands of a cult called Kenja.
Forsaking her children, her home, her job and her finances, she devotes herself with a convert's zeal to Kenjas activities, doing menial jobs to raise money for its leaders, spending all of her life's savings on its courses, and recruiting members of the public to join its ranks. Over time, Annette realises that, for all she has given to Kenja, she has not improved, and is instead completely dependent on the group for her self-esteem. She wants to get out but finds herself unable to: she can't stop being the prey. When she eventually does act, she is forsaken and despised by the only community she has ever belonged to.