Cover art for The Innovation Blind Spot
Published
Benbella Books, December 2017
ISBN
9781944648619
Format
Hardcover, 240 pages
Dimensions
21.7cm × 14.6cm × 2.2cm

The Innovation Blind Spot Why We Back the Wrong Ideas--and What to Do About It

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Our innovation economy is broken. But there's good news: The ideas that will solve our problems are hiding in plain sight.

While big companies in the American economy have never been more successful, entrepreneurial activity is near a 30-year low. More businesses are dying than starting every day. Investors continue to dump billions of dollars into photo-sharing apps and food-delivery services, solving problems for only a wealthy sliver of the world's population, while challenges in health, food security, and education grow more serious.

In The Innovation Blind Spot, entrepreneur and venture capitalist Ross Baird argues that the innovations that truly matter don't see the light of day-for reasons entirely of our own making. A handful of people in a handful of cities are deciding, behind closed doors, which entrepreneurs get a shot to succeed. And most investors are what Baird calls "two-pocket thinkers"-artificially separating their charitable work from their day job of making a profit.

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