PublishedUniversity Of Chicago Press, July 2023 |
ISBN9783593517117 |
FormatSoftcover, 220 pages |
Dimensions21.6cm × 13.3cm × 2cm |
A strategy guide for finding customers for your business in a distracted digital world.
The internet has fundamentally changed how businesses reach their customers. Whereas historically it took a major, expensive marketing campaign to get the attention of potential customers, now digital visibility offers similar results on a much more modest budget. Visible! illustrates how by deploying the concept of "smart visibility" to show businesses and entrepreneurs how to more easily find their audience and build a brand.
