Cover art for Trick Your Eyes
Published
Artpower, October 2019
ISBN
9789881987266
Format
Hardcover, 240 pages
Dimensions
28.5cm × 21.5cm

Trick Your Eyes Optical Illusion in Advertisements by

Not in stock
Fast $7.95 flat-rate shipping!
Only pay $7.95 per order within Australia, including end-to-end parcel tracking.
100% encrypted and secure
We adhere to industry best practice and never store credit card details.
Talk to real people
Contact us seven days a week – our staff are here to help.

This book focuses on the design of print advertisements that employ optical illusion theory to create an eye-catching and attractive visual piece. Based on this theory, projects in this book are divided into three categories: 'angle', 'space' and 'reversal'.

This book combines theory with creative case study examples, making it a useful tool for designers and advertising agencies who are seeking inspiration. SELLING POINTS: The combination of optical illusion theory and advertising technique not only provides theoretical knowledge for readers, but will also provide design inspiration Projects are classified according to type of optical illusion - angle, space and image reversal The audience for this book will be broad - designers, advertising agencies, and anyone with an interest in optical illusions 400 colour images

Related books