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A million readers bought THE UNDERCOVER ECONOMIST to get the lowdown on how economics works on a small scale, in our everyday lives. Since then ...
In May 2013, China's main state-run broadcaster aired a documentary about a little known virtual currency called Bitcoin. Over the next six months, the ...
Discover the best approaches for making business decisions Today's business leaders have to face the facts-you can't separate leadership from decision making. The ...
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is ...
A research-based approach to achieving long-term profitability in business
What does it take to guarantee success and profitability over time? Authors Christopher G. Worley, a ...
Increase your score on the LSAT If you're preparing for law school, your single biggest hurdle is the Law School Admission Test or LSAT ...
The world s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government ...
Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services ...
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your ...
Nearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among ...
Combining insights from international relations theory with institutional approaches from organization theory and public policy, this book provides a complete explanation for the adoption of ...
How to Make Money with Social Media, Second Edition is the #1 practical, actionable guide to setting up, launching, and running a successful social/mobile ...
In today's uncertain world of business, one rule stands above the rest: If you want to survive--let alone thrive--you must embrace change. Everything else ...
An updated edition of the international bestseller with inspirational stories and new resources to transform your life.
Imagine a workplace where everyone chooses to bring ...