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Creating a successful strategy, and the process of strategic thinking, is key to the growth plans of all businesses. But how do business leaders engage ...
Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web ...
A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are ...
How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers ...
From the award-winning developers of Factory Physics - a powerful leadership guide for breakthrough performance. A comprehensive guide that cuts through the hodgepodge of copycat initiatives ...
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic ...
Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. It can be information ...
Barron s brand-new GMAT is a game-changer, designed to give you the best balance in both the depth of content and breadth of strategies. Written ...
In this era of turbulence and change, it is important to be up-to-date with the latest developments in Purchasing and Supply Chain Management theory and ...
Learn how to get your message heard above the online noise
The buying process is greatly changed. With the Internet, the buyer is in charge ...
If you read the 'business pages' of a newspaper or if you listen to the financial news on the television or radio, you will often ...
Your fun and easy introduction to Salesforce.com and its latest tools The frontrunner in the customer relationship management (CRM) market, Salesforce.com has a ...