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Getting good PR is easier-and cheaper-than you think! If you want to get media attention, you don't need to spend a dime-and you definitely ...
Human Resource Management: Strategy and Practice provides you with key concepts and practical information that you will use in your study of human resource management ...
Pump up your business with the latest, greatest marketing techniques
This updated edition of Marketing for Dummies will walk you through the latest marketing technologies ...
One of the first books in McGraw Hill's NEW Business Essentials Series-providing savvy strategies and specific action steps to improve business communication skills for ...
Discover how to build trust-and boost revenue-by embracing social causes the right way
Our society is at a crossroads. It is no longer enough to ...
One of the first books in McGraw Hill's NEW Business Essentials Series-filled with the tools managers need to boost employee confidence, engagement, and performance ...
Actionable advice for sales professionals and business owners for growing sales in today's increasingly virtual marketplace
Rapid changes in where and how people live ...
Whether you're a business owner, entrepreneur, or technical professional, never has the ability to grow a business been more critical than in today's ...
A complete and easy-to-follow resource covering every critical step of the accounting process
Learning to love the language of business is easier than you think ...
Now in its 20th year and 8th edition, Birt's Accounting: Business Reporting for Decision Making continues to set the standard for introductory accounting texts ...
The most authoritative financial reporting text for second and third-year courses, Loftus' Financial Reporting is back in a new fourth edition with updates to the ...
Exploring the dos and don'ts of sustainable corporate innovation, this book explains the most frequently made mistakes and highlights the most common pitfalls in ...
How do you rate the quality of Australian corporate leadership? Is it improving, or indeed deteriorating over time? Nearly thirty years after his seminal exploration ...
An engaging guide on how to develop and hone your professional communication and influencing skills in the digital age
In a world where human interactions ...
A completely updated guide to engineering and construction project management strategies
This up-to-date guide presents the principles and techniques of managing engineering and construction projects-from ...