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A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and ...
100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and ...
From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, "Newsjacking" features over 100 examples of outstanding creative advertising from around the ...
The annual D&AD Awards honor outstanding creativity, originality, technical excellence, and innovation in design and advertising. Every year, thousands of entrants submit a host of ...
Here is a book that no creative professional should be without. Written by one of the world's leading advertising men, it contains over four ...
An invaluable sourcebook for all designers and advertising creatives, this book showcases 230 amazing ad campaigns from all over the world. Mario Pricken identifies the ...
Great design and advertising can truly impact the world. The One Show celebrates all of the qualities that go into making a successful ad campaign ...
The popularity of the television series 'Mad Men' has raised the public awareness of advertising firms and what may or may not happen behind the ...
The best visual design work is about emotion as much as appearance. Powerful, brilliant pictures-presented in just the right layout-can make us experience a whole ...
This book is aimed at anyone who is considering becoming an advertising creative, studying to become one, or would like to become a better one ...