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100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and ...
The popularity of the television series 'Mad Men' has raised the public awareness of advertising firms and what may or may not happen behind the ...
The best visual design work is about emotion as much as appearance. Powerful, brilliant pictures-presented in just the right layout-can make us experience a whole ...
In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most ...
As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising ...
With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the ...
Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of ...
Revisit the 1990s in a massive compendium of advertising gems that sold Generation X and baby boomers everything from Game Boys to Boyz II Men ...
Concept stores are about discovery and experience. In a world of options, these stores pull together products from different lines and brands, odds and ends ...