PublishedMcgraw-Hill Book Co, November 2011 |
ISBN9780071714044 |
FormatSoftcover, 304 pages |
Dimensions22.8cm × 15.2cm × 1.8cm |
How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean?
Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do and what to avoid in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world. Provides the proper words and gestures for any given culture and offers guidelines for global advertising, public relations, conventions, and closing the deal, as well. Focuses on the cultures of major U.S. trade partners, including China, India, Japan, Russia, Saudi Arabia, Brazil, Mexico, Germany, France, and South Korea
