PublishedMcgraw-Hill Book Co, September 2012 |
ISBN9780071801874 |
FormatSoftcover, 224 pages |
Dimensions22.6cm × 15.2cm × 1.3cm |
A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM
Online marketing has evolved far beyond just websites and banner ads. Your business's credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign.
Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including:
Content marketing and blogging
Social media marketing
Web analytics
Search Engine Optimization (SEO)
E-mail marketing
Online Public Relations
Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:
Clear definitions of key terms and concepts
Tactics and and strategies for effective online marketing
Tips for executing the tactics in the book
Practical advice for preventing errors
Caution signs to avoid common and uncommon mistakes
Examples of successful online marketing tactics
Specific planning procedures, tactics, and hands-on techniques
