PublishedPtg Software, March 2015 |
ISBN9780133889819 |
FormatSoftcover, 240 pages |
Dimensions22.9cm × 15.2cm |
Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing.
Drawing on his extensive experience working with companies of all sizes, Michael Tasner helps you move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner assesses and distills each of today's most valuable options, helping you identify and leverage your own best opportunities.
Tasner reveals which new marketing technologies deliver the best results (and which hardly ever pay for themselves); how to complete digital marketing projects faster and at lower cost; how to build realistic, focused action plans for the next three, six, and twelve months. This edition's coverage includes:
New ways to profit from emerging platforms and interaction methods
An all-new chapter on Pinterest, Instagram, and emotion-driven "picture marketing"
How to leverage high-value Google Hangouts video marketing
New SEO marketing tactics to supercharge your content marketing
Practical solutions for marketing on tablets and Android devices
The latest "laws" of mobile marketing
How to create mobile marketing apps fast
How to audit and optimize your current web/digital marketing programs
Cost-saving "open source" techniques that leverage others' hard work
And much more
Whatever you sell, wherever you compete, this book will help you build leads, traffic, sales, market share - and profits!
