PublishedCengage Learning, September 2012 |
ISBN9780170214988 |
FormatSoftcover, 680 pages |
Dimensions24.6cm × 18.9cm × 2cm |
The third edition of this market leading textbook covers the foundations of entrepreneurship and entrepreneurial growth for the Asia-Pacific entrepreneur. The text emphasises the development of a business idea with the major theme of "Environmental Entrepreneurship".
Alongside a strong theoretical framework, the authors have included a wealth of experiential learning methodology. As well as the unparalleled instructor and student resources, what sets this text apart from all others in this discipline - is the thorough treatment of topical themes of sustainability, ethical and social responsibility, and experiential learning.
