Cover art for Branded!
Published
Wiley & Sons, October 2010
ISBN
9780470768679
Format
Hardcover, 288 pages
Dimensions
24.1cm × 16.6cm × 2.4cm

Branded! How Retailers Engage Consumers with Social Media and Mobility by &

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Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility.

Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!:

  • Provides a clear review of social media as well as the rapid changes in the development and use of mobility.

  • Demonstrates why retailers cannot 'wait and see', and must move rapidly

  • Shows how each company's social media and mobility initiatives are based on the individual personality of the company.

  • Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data

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