Cover art for Marketing
Published
Wiley, December 2017
ISBN
9780730363248
Format
Softcover, 616 pages
Dimensions
27.8cm × 21.7cm × 2.4cm

Marketing 4th edition

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Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.

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