Marketing Management is the leading marketing management text around the world due to its content and organisation consistently reflecting changes in marketing theory and practice. This new global edition has retained the integrity of Philip Kotler and Kevin Lane Keller’s work, with Suzan Burton enhancing this 13th US edition to include Australian references, case studies, statistical data and trends, and regulatory bodies and government legislation where appropriate in the context of global marketing management.
The inclusion of a global case database gives instructors a new resource to compliment their teaching of marketing management.
