Cover art for MKTG (with MKTG Online, 1 term (6 months) Printed Access Card)
Published
Cengage Learning, February 2017
ISBN
9781337116800
Format
Softcover, 432 pages
Dimensions
27.5cm × 21.5cm × 1.6cm

MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) 11th edition by &

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Learn your Principles of Marketing Course YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool.

With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime - including on your device! Collect your notes and create StudyBits (TM) from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

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