Cover art for Soul Trader
Published
Kogan Page, November 2012
ISBN
9780749466374
Format
Softcover, 208 pages
Dimensions
21.5cm × 14cm × 1.5cm

Soul Trader Putting the Heart Back into Your Business by

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If your heart's not in your business, why are you? In the flurry of everyday deadlines, fire fighting and all the pressing demands on our time, it's easy to forget the real reasons we started our own business in the first place. "Soul Trader" helps you connect with your personal mission, values and passion to create a 'stand out from the crowd' business that enriches you both financially and emotionally.

You can discover the seven essential principles that will help you build a business sensitive to today's economic and social realities, one that is profitable, customer-focused and in tune with your own beliefs, needs and goals. Rasheed Ogunlaru tears off the jargon and delves into the beating heart of what makes businesses really work. Throw your heart into your business, it will pay dividends.

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