Cover art for How to Write a Marketing Plan
Published
Kogan Page, March 2013
ISBN
9780749467128
Format
Softcover, 184 pages
Dimensions
21.7cm × 13.9cm × 1cm

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How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation.

With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.

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