PublishedPearson Education, June 2013 |
ISBN9780789750594 |
FormatSoftcover, 304 pages |
Dimensions22.7cm × 15.5cm × 1.6cm |
Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company's Facebook page? Or write a great Google AdWords ad? You know it's important. Your image is at stake. Maybe a lot ofmoney, too.
But you're not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you-even if you've never done it before! Think you can't write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you'll learn how to grab hold of people in seconds-because that's all the time you've got!
The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner
Keep it short, keep it simple!
Think like your readers, fire them up, and get them to act!
Write text that search engines and humans will both love
Be absolutely clear! Squeeze all the confusion out of your content
Make sure you know just enough grammar and punctuation
Combine text and visuals to make them both work better
Choose the right delivery formats
Integrate your copy into an existing web page design
Work well with web designers and developers Detailed, expert guidance for writing:
Web pages
Online articles
Blog posts
Social media updates
Web ads
Email promos & newsletters
Online press releases
Online help & FAQs
Smartphone & tablet content
Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google (R) AdWords and AdSense; Using Google (R) Search; The Complete Idiot's Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller's books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.
